Category Archives: Social Media

Social Media is the Largest Paradigm Shift Since the Industrial Revolution

Some statistics I have gathered for a presentation I am working on.

  • 53% of Facebook users play games
  • 19% say they are addicted
  • 69% of Facebook gamers are women
  • 20% have paid money for in-game benefits
  • 56 million people play daily (more than the population of England)
  • 290 million people play monthly (almost as many as entire US population)
  • The average time spent per month on Facebook is 421 minutes (7 hrs 1 min)
  • 50% of Facebook logins are specifically for gaming
  • Roughly 927 million hours per month are spent gaming on Facebook, which equals 105,878 man-years’ of gaming a month!
  • Facebook usage was up 40% in 2010
  • 3.5 billion pieces of content are shared each week on Facebook
  • 65 million Facebook users access via mobile devices, up 100% from last year
  • 96% of 18-35 year olds are on a social network 1 in 5 of those are on Twitter
  • 78% of of consumers trust peer recommendations with 14% trusting advertisements
  • 34% of bloggers post opinions on products and brands
  • There are 70 translations of Facebook currently
  • Twitter adds 300k users a day
  • 25% of search results are links to user generated content
  • Over 1 billion YouTube videos are served a day